Walt Disney World, as a digital marketing client contacted our Platforms team to help redesign their Disney’s public relations department website also known as WDWNews. The core purpose of the website is to be the central location where the media is able to gather press related stories and assets. A key new feature added to the new structure was a “Media Folder” allowing users to collect assets, download them as a package vs. downloading individually items at a time. Creating this new feature helped improve overall usability, including a 26% increase in session duration.
Walt Disney World Resort is the most visited and largest recreational resort in the world, containing four theme parks, two water parks, twenty-three themed hotels, and numerous shopping, dining, entertainment and recreation venues. Owned and operated by the Disney Parks, Experiences and Products segment of The Walt Disney Company, it is located southwest of Orlando, Florida, USA. The property often is abbreviated Walt Disney World, Disney World or WDW.