• Adaptive
  • Distinctive
  • Iconic
  • Aesthetic
  • Clarity
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CDZNCARRABBA'S
Carrabba's Italian Grill
Food And Family Mean Everything.

Around our family table.


Objective

Carrabba's wanted to revamp their existing corporate blog. One key request on revamping their new design was to match the direction they were going with on their new website. The main use for their new blog was to highlight and feature secrets from their kitchens, which would draw in an audience wanting to learn how to make great and new Italian dishes. This in turn, promoted the restaurants helping them bring in customers. Very visual style with awesome photography, resulted in a great blog. One challenge we overcame was collaboration with the agency that was working on the website.

Same great brand, totally new flavor.

Carrabba's italian restaurant required a new feel to match with their new corporate site redesign. Voce Platforms/Porter Novelli kicked in and pushed out a quality back-end along with a clean minimal layout.









Same great brand, totally new flavor.

STRATEGY

Research & Insights
IA Development
Content Planning

UX

User Research
User Journey Mapping
Wireframing

DESIGN

User Interface Design
Responsive design
Rapid Prototyping






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Wireframing
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Results
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AGENCY: PORTER NOVELLI

Carrabba's Italian Grill is an American restaurant chain featuring Italian-American cuisine. It is owned and operated by Bloomin' Brands, and headquartered in Tampa, Florida.

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