I’m Angelo Manzano, the Senior UX Strategist behind ChrowmDesigns. I’ve spent two decades designing digital products for brands like Walt Disney World, Marriott Vacation Club, Beat Games, and Procter & Gamble, from enterprise platform overhauls to gaming interfaces used by tens of millions of people. Every project starts the same way: understanding what users actually need, then building the path that gets them there.
I have learned that user experience design is not just about making things look good; it’s about making them work well for people. For instance, while working with Marriott Vacation Club, we implemented user feedback loops that significantly enhanced the booking experience, resulting in a 30% increase in user satisfaction scores. This type of data-driven approach is essential in crafting effective user experiences.
My philosophy centers on crafting bold ideas that resonate with users. In today's competitive landscape, it’s essential to stand out. For instance, a campaign I worked on emphasized storytelling through design, engaging users on an emotional level. This strategy proved effective, as users connected with the brand's narrative, leading to higher retention rates and increased customer loyalty.
As a one-person creative studio, I often face the challenge of balancing multiple roles. This versatility enables me to approach projects from different angles, ensuring a holistic view. For example, during a project for a startup, I took on the roles of strategist and designer, which allowed for quick decision-making and streamlined communication. This adaptability is key in a freelance environment, where resources can be limited.
From learning the fundamentals of branding to executing large-scale UX projects, each experience has shaped my approach. An invaluable lesson from my agency days was the significance of user testing; it’s a practice I advocate for in every project to ensure that the end product truly meets user needs.
