TWENTY YEARS. EIGHT INDUSTRIES. ONE STANDARD.
I'm Angelo Manzano, the senior UX strategist behind ChrowmDesigns. I've spent two decades designing digital products for brands like Walt Disney World, Marriott Vacation Club, Beat Games, and Procter & Gamble, from enterprise platform overhauls to gaming interfaces used by tens of millions of people. Every project starts the same way: understanding what users actually need, then building the path that gets them there.
- YEARS OF PRACTICE
- 20+
- IMPRESSIONS DELIVERED
- 60M
- ENGAGEMENT LIFT
- 300%
- AVG EXIT RATE REDUCTION
- 44%
- ENTERPRISE CLIENTS
- 8+
/ABOUT
AS A FREELANCE UX STRATEGIST FOR HIRE, I OFFER TAILORED SOLUTIONS TO MEET DIVERSE CLIENT NEEDS.
I have learned that user experience design is not just about making things look good; it's about making them work well for people. For instance, while working with Marriott Vacation Club, we implemented user feedback loops that significantly enhanced the booking experience, resulting in a 30% increase in user satisfaction scores. This type of data-driven approach is essential in crafting effective user experiences.
ANGELO
MANZANO JR
SENIOR UX STRATEGIST
Twenty years in UX leaves marks. You learn which decisions actually move products forward, and which ones just look good in a deck. Working with brands like Marriott Vacation Club, the Walt Disney Company, P&G, and PlayStation taught me that the real work happens before anyone opens a design tool. It's in the research, the stakeholder conversations, the moments where strategy and human behavior have to meet somewhere useful.
At ChrowmDesigns, I operate at the intersection of UX strategy, systems thinking, and product design. That's meant co-authoring five-year digital transformation roadmaps with C-suite leaders, rebuilding enterprise platforms from the ground up, and designing mobile experiences grounded in how people actually behave rather than how we hope they will.
I started in branding and print. That foundation shaped how I think about hierarchy, communication, and restraint. Moving through agencies and enterprise studios refined it. The past decade has been product strategy: working directly with clients, product managers, and development teams to close the gap between user needs and business outcomes.
If you need a senior UX strategist who can lead research, shape product direction, and design systems that scale, ChrowmDesigns is where that work gets done. The best results I've been part of came from close collaboration. That part hasn't changed in 20 years.
/DIGITAL EXPERIENCE
EVERY ROLE HAS TAUGHT ME SOMETHING NEW
ABOUT DESIGN, PEOPLE, AND HOW GREAT WORK
HAPPENS WHEN CREATIVITY MEETS STRATEGY.
PRESENT/1999
SENIOR UX DESIGNER
CHROWMDESIGNS
TWENTY-FIVE YEARS IS A LONG TIME TO STAY INDEPENDENT. IT'S ALSO A LONG TIME TO BUILD A BODY OF WORK THAT MATTERS. EVERY CLIENT IS DIFFERENT, EVERY CHALLENGE UNIQUE. WHAT STAYS CONSTANT IS THE COMMITMENT TO UNDERSTANDING WHAT PEOPLE ACTUALLY NEED, THEN DESIGNING THE PATH THAT GETS THEM THERE. THAT'S WHAT CHROWMDESIGNS IS BUILT ON.
2023/2021
ART DIRECTOR
PENN ENTERTAINMENT
PENN OPERATES ACROSS DOZENS OF PROPERTIES, WHICH MEANS BRAND CONSISTENCY IS A CONSTANT FIGHT. MY JOB WAS TO BE THE PERSON WHO CAUGHT THE DRIFT BEFORE IT BECAME A PROBLEM, WORKING ACROSS PRODUCT, MARKETING, AND EXEC STAKEHOLDERS TO KEEP THE CREATIVE ALIGNED AT SCALE. LESS ABOUT MAKING THINGS LOOK GOOD. MORE ABOUT MAKING SURE NOTHING LOOKED WRONG.
2021/2015
SENIOR UX DESIGNER
POCKET MADE
MOST OF THE BRIEFS THAT CAME THROUGH POCKET MADE WERE HALF-FORMED. THAT WAS THE JOB: TAKE A VAGUE CLIENT ASK, RUN IT THROUGH STRUCTURED DISCOVERY, AND HAND BACK SOMETHING A DEV TEAM COULD ACTUALLY BUILD FROM. HEAVY ON USER TESTING AND JOURNEY MAPPING, LIGHT ON DECORATION.
2015/2011
SENIOR VISUAL DESIGNER
VOCE COMMUNICATIONS/PORTER NOVELLI
AGENCY LIFE AT VOCE AND PORTER NOVELLI TAUGHT ME HOW TO WORK FAST WITHOUT GETTING SLOPPY. BRAND CAMPAIGNS, EDITORIAL SYSTEMS, DIGITAL CONTENT ACROSS TECH AND CONSUMER GOODS CLIENTS. IT IS WHERE I BUILT THE VISUAL DISCIPLINE THAT STILL SHOWS UP IN HOW CHROWMDESIGNS APPROACHES DESIGN SYSTEMS TODAY.
/APPROACH
WE DESIGN FOR THE PROBLEM,
NOT THE PORTFOLIO.
INSIGHT DISCOVERY
User research & interviews, Usability testing, Stakeholder alignment, Competitive analysis, Insight synthesis, Journey mapping
CONCEPT DEVELOPMENT
Information architecture, User flow mapping, Wireframing & prototyping, Design system planning, Interaction strategy, Concept validation
DESIGN EXECUTION
High-fidelity design, Responsive implementation, Design system documentation, Developer handoff, Quality assurance, Post-launch optimization
/WHO AM I?
I CREATE BOLD IDEAS
BUILT TO BREAK
THROUGH THE NOISE.
My work brings strategy and craft together. I design enterprise platforms and mobile experiences around what people need to do, with clear paths, useful systems, and room for a brand to be itself.
I PARTNER WITH CLIENTS BIG AND SMALL
AROUND THE GLOBE TO SOLVE PROBLEMS
USING CREATIVE AND INSPIRING SOLUTIONS.
THE WALT DISNEY COMPANY, ABC NETWORK, MTV, VH1, WWE (WORLD WRESTLING ENTERTAINMENT), ESPN, CNN, C-SPAN, PLAYSTATION, BEAT GAMES / META (BEAT SABER), SQUARE ENIX, EA GAMES, MARRIOTT VACATION CLUB, PROCTER & GAMBLE (ZZZQUIL), MALIBU RUM (PERNOD RICARD), CARRABBA'S ITALIAN GRILL (BLOOMIN' BRANDS), TACO BUENO, SEAGATE, SANSA, CHERRYPAL, WARNER BROTHERS RECORDS, RHAPSODY, DJ GEORGE ACOSTA, GROUNDED CLIMATE SUMMIT, GAP, DOLCE & GABBANA (D&G), READERS DIGEST, BUDDYMEDIA
CRAFTING BOLD IDEAS THROUGH UX, DESIGN, AND STRATEGY.
As an independent studio, I bring strategy and design into the same conversation. Working directly with clients makes decisions clearer and keeps the experience coherent from the first brief through delivery.
Let's collaborate ↓